Abstract
History itself proves the force behind all revolutionary change in society is communication. There are many modes of effective communication like newspapers, television or radio. Community Radio is also one of them. However, community radio (CR) is not as much in the limelight as other modes of media. In India, community radio plays a pivotal role in different time phases and still contributes to emotional and behavioral changes in our society. These multi-directional changes foster positive change in our lifestyles, thought processes, beliefs and social behavior. The present paper aims to analyze the psychological impact of community radio on indigenous behaviour and lifestyle of Indians.
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