Abstract
Abstract The purpose of this research was to offer three models of community product designed for coconut sugar coffee spoon in order to be used in marketing the community products to create jobs and income for elderly citizens at Bangkontee district, Samut –Songkhram province, Thailand. This research utilized a qualitative method such as in-depth interview, SWOT analysis, Content analysis, and workshops. The product designed was required to be congruent with five ideas: 1) the design must imply local culture and unique community heritage; 2) the production must be able to process by elderly citizens; 3) the product can be produced with low cost of production and use mainly local raw materials, 4) the product must be attractive to customers, and 5) The product must come with a beautiful package. The product designed was aimed to enhance the sale of community products which produced by elderly citizens.
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