Community management tools on social networks in the context of the groundswell

Abstract

This academic paper examines the role of social network management tools in the context of the bottom-up effect and analyses their capabilities. The tools facilitate efficient collection, analysis and visualization of community communication data and are critical for social network crisis situations. In conjunction with technological advances, artificial intelligence has also been integrated into the above platforms. The paper equally identifies specific social media management platforms that help to increase brand awareness, enhance purchase intent and are essential for effective user communication management. The research methodology combines qualitative and quantitative approaches, through the analysis of data sources from scholarly databases. The findings substantiate the importance of social media management tools for organizations and their necessity in the research field. The discussion explores the broader impact of social networks on community management and highlights the role of social network management platforms. The conclusion confirms that social network management tools are key to community management and present opportunities in a variety of areas.