Abstract

This study aims to investigate the involvement and implementation of the Corporate Social Responsibility (CSR) of PT. Tirta Investama Solok Aqua Plant Factory in community empowerment in Solok Regency. The company not only prioritizes the company's financial condition (single bottom line) but also pays attention to the concept of sustainable development and is beneficial for community empowerment, namely the social principles, environmental, and ethical principles (triple bottom line). The approach used in this research is qualitative, with primary data obtained from interviews, observations, and field studies. The data obtained are then analyzed with relevant laws, theories, and expert opinions, while secondary data are obtained from various literature, laws, and regulations. The results showed that in 2014, the implementation of social responsibility at PT. Tirta Investama Danone Aqua is carried out by a non-governmental organization (NGO) of the Indonesian Family Planning Association (PKBI) of West Sumatra Province and the Field Indonesia Foundation. Social responsibility is implemented through social mapping programs, the creation of clean water and sanitation facilities. In the economic field, the activities carried out, namely the school program (sekolah lapangan alpukat), while in the environmental field, PT. Tirta Investama Danone Aqua built the Biodiversity Park (KEHATI) and the Community-Based Total Sanitation Program. Secondly, CSR involvement of PT. Tirta Investama in Community Empowerment is through the Community Based Total Sanitation Program (STBM).

Highlights

  • In recent years, the business has become a value that has brought about fundamental changes, namely the concept of Corporate social responsibility (CSR)

  • CSR is a commitment of the company or business world to contribute to sustainable economic development by paying attention to corporate social responsibility and focuses on the balance between attention to economic, social and environmental aspects (Alhaddi, 2015)

  • CSR is closely related to the concept of Community Development (CD)

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Summary

Introduction

The business has become a value that has brought about fundamental changes, namely the concept of Corporate social responsibility (CSR). Through CSR, companies expand their role beyond the use of resources and engage in activities designed to increase profits under existing regulations (Zulfiqar, Sadaf, Popp, Vveinhardt, & Máté, 2019). CSR is a commitment of the company or business world to contribute to sustainable economic development by paying attention to corporate social responsibility and focuses on the balance between attention to economic, social and environmental aspects (Alhaddi, 2015). Companies can argue that they do not carry out CSR programs if no laws are governing them. There are laws governing CSR obligations through the Company Law and Government

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