Community Economic Empowerment through Tourism Potential of Guru Singa Village, Tanah Karo Regency

Abstract

Background: Guru Singa Village is a village located in the Karo Regency, designated as one of the centers for tourism-based rural development. Unfortunately, the village government and the local community have not yet realized the immense potential of their village as a tourist destination. Based on field observations, the service team found that the management and community involvement in tourism activities are lacking, further compounded by limited infrastructure leading to tourist attractions. The aim of this service is to train the community and the village government in the development and management of the tourist village by creating directional guides to tourist locations and promoting tourism through social media. Method: The implementation of this community service project was carried out through preparation, presentation of materials, tutorials, and group discussions (FGD) on the development, management, and promotion of tourist locations, as well as providing directional guidance to tourist sites. Results: The direct impact on the community, tourism stakeholders, and the village government was the acquisition of skills in tourism development, including craft industries, photography techniques, and editing, which could then be further developed in managing the tourist village. Conclusion: The results of this Community Service project have raised awareness among the community about the importance of managing their village as a tourist destination to improve their economic well-being.