Abstract

The first thing that comes to mind when discussing sustainability is environmental sustainability. However, a truly sustainable community is active in social and environmental sustainability. To enable social sustainability, having a reliable transport system is fundamental, especially accessible public transport. However, in Dunedin, there is a significant demographic gap in taking public transportation. According to the 2022 student travel survey, 50.1% of Otago University students own a Bee Card (public transport user card). However, 84.2% of students have never taken a bus. This report aims to delve into the transportation needs of Otago University students via the use of persona archetypes and evaluate the current transportation system with student needs and concerns. Through the use of personas, and running them through the Dunedin Bus system, there is an argument that the existing public transport system is not accessible to university students and thus needs a revamp to enable social sustainability within the university student population. University-run shuttles influenced by Penn State and the University of North Dakota and creating a student-friendly bus environment are some proposed changes needed to allow student engagement in the Ōtepoti community. Supervised by: Ray O'Brien & Craig Cliff, Sustainability Office, University of OtagoScholarship funded by: Otago Regional Council

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