Community change: Water management through the use of social media, the case of Australia's Murray-Darling Basin

Abstract

Social media can influence behavior, disseminate knowledge and impact on social change during times of conflict. Communication literature is important when considering community members’ perception of priority areas of the media, however, limited attention has focused on communication theory in depth, through the use of Social Media. This qualitative study explores the Australian Government Department, The Murray-Darling Basin Authority, and their effective use of social media to engage with a community previously in conflict with the Government.