Abstract
“‘Where Do We Go from Here?’: Histories of Long-term Black Business Ownership, Community, and Family in Los Angeles County” is an oral history project of African American business owners conducted by the UCLA Center for Oral History Research. This report describes the design and implementation of the project, the challenges of outreach, and the ways in which narrators participated and negotiated their own agendas and investments in the project. It also argues for the importance of business oral history as a means of documenting African American community and social history. As this project shows, business oral histories can record the daily particulars of small business’s operations and the challenges business owners face, offer insight into the legacy of African American multi-generational businesses, demonstrate the on-going impact of racism and segregation on Black-owned businesses, and give evidence of how Black business owners conceive their relationship and responsibilities to the African American community.
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