Communities of co-commenting in the Russian LiveJournal and their topical coherence

Abstract

Purpose– The paper addresses the problem of what drives the formation of latent discussion communities, if any, in the blogosphere: topical composition of posts or their authorship? The purpose of this paper is to contribute to the knowledge about structure of co-commenting.Design/methodology/approach– The research is based on a dataset of 17,386 full text posts written by top 2,000 LiveJournal bloggers and over 520,000 comments that result in about 4.5 million edges in the network of co-commenting, where posts are vertices. The Louvain algorithm is used to detect communities of co-commenting. Cosine similarity and topic modeling based on latent Dirichlet allocation are applied to study topical coherence within these communities.Findings– Bloggers unite into moderately manifest communities by commenting roughly the same sets of posts. The graph of co-commenting is sparse and connected by a minority of active non-top commenters. Communities are centered mainly around blog authors as opinion leaders and, to a lesser extent, around a shared topic or topics.Research limitations/implications– The research has to be replicated on other datasets with more thorough hand coding to ensure the reliability of results and to reveal average proportions of topic-centered communities.Practical implications– Knowledge about factors around which co-commenting communities emerge, in particular clustered opinion leaders that often attract such communities, can be used by policy makers in marketing and/or political campaigning when individual leadership is not enough or not applicable.Originality/value– The research contributes to the social studies of online communities. It is the first study of communities based on co-commenting that combines examination of the content of commented posts and their topics.