Abstract
The article is devoted to the scientific analysis of professional self-consciousness of managers and specialists in different fields of professional activity. Authors consider modern problems connected with communicative qualities of a manager in the organization of the activity of social service. The actual growth of social service is determined by transformation processes occurring in the modern society. There are characteristics of social services from the point of view of peculiarities of their organization and provision. It is determined that their character influences the degree of complexity of personnel management. According to the social and psychological research communicative qualities of a person are a leading component of professional self-consciousness of a manager of social service. In conclusion there are recommendations where the results of the research can be used effectively.
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