Communicative practices of territory promotion as a resource for sustainable development of a constituent entity of the Russian Federation

Abstract

Sustainable development of the constituent entities of the Russian Federation, increasing their investment attractiveness is due to the need to form a modern infrastructure, innovative transformations in the economy and social sphere, as well as the implementation of effective investment projects and their information and communication promotion. Strategic goals of sustainable development of territories at all levels, improving the quality of life of the population at the moment actualized the need for a comprehensive analysis of a specific subject of the Russian Federation. Thus, the research carried out by the authors of the article made it possible to identify vectors for creating an open communication environment for positioning the Voronezh Region as a territory with sustainable development; to analyze successful communication practices in which a special place is given to issues of increasing the investment attractiveness of the region, that is, creating economic and social changes that contribute to the inflow of investments, strengthening the scientific and technical potential of the territory, creating a modern comfortable environment for residents. The article states. that investment projects should be calculated as points of growth, and the analysis of the investment attractiveness of the region implies a comprehensive study based on the establishment of quantitative and qualitative characteristics of the region, as well as a reasoned assessment of not only the current state of the subject of the Russian Federation, but also the prospects for its development.