Abstract
This study examined communication strategies used by Indonesian national movements to teach media information literacy as an endeavour to fight hoaxes. The in-depth online interview and content analysis had been employed to investigate approaches of the movement to campaign media information literacy competence to society. The findings reveal that the offline communication has been massively applied by the movement to establish direct engagement to give a comprehensive understanding. Moreover, in the case of online communication, the content of Instagram shows that the movements predominantly use Instagram for marketing tools which post much information related to offline activities, instead of educated contents that contain media information literacy understanding. This study suggests that educating media information literacy through online communication should be prioritised, as 140 million Indonesians are active social media users, dominated by the youth aged 18-24 who are prone to be attacked by fake news.
Highlights
The rapid development of communication technology has made the spread of information become very quick
In line with that theory, the communication strategy was employed by Siberkreasi to educate society about media information literacy (MIL) competency
This study aims to examine the communication strategies used by the national movement in Indonesia to teach MIL to the public
Summary
The rapid development of communication technology has made the spread of information become very quick. The internet has eased for everyone to produce, access and disseminate information (Waheed, 2019) especially through social media like Facebook, Twitter, Instagram or cross-platform messaging such as, WhatsApp and others. 30) assert that the quick change of technology does not go along with the understanding of users in operating the devices wisely. Social media can provide one-sided information or opinion which is difficult to clarify its authenticity (Del Vicario et al, 2016). This lack of understanding can cause various problems such as the proliferation of hoax news
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