Communication, Social Movements, and Collective Action: Toward a New Research Agenda in Communication for Development and Social Change

Abstract

The growing emphasis on collective action raises new questions for research and practice in communication for development and social change. What actors drive processes of collective action? What are the communication features of their interventions? What type of social change processes do they enhance? What evidence demonstrates the impact of collective action processes? What theoretical frameworks inform our understanding of collective action and social change? What is the role of communication scholarship in this context? In this article, we address these questions, review the contexts of contemporary transformation and key debates in communication for development and social change, and propose a research agenda for an interdisciplinary field of inquiry.