Communication and Sociological Support of the Image of Russian Regions in the Context of Their Strategic Development

Abstract

The article is devoted to identifying the features of the formation and promotion of the image of Russian regions in the context of their spatial development strategies. The sociological foundations of the implemented projects and related communication activities are considered. The theoretical and methodological basis of the article is a set of applied sociological studies conducted at the All-Russian and regional levels, including representative surveys in target audiences, expert interviews, focus groups; media sociological studies on electronic systems of automatic media analysis; experimental methods and included observation. The key communication events in the regions were analyzed from the point of view of their influence on public opinion through traditional and new media, as well as the problems of presenting visual components of territorial projects.The most well-known image projects of the 3rd millennium in the subjects of the Russian Federation of different federal districts were selected for the study: Southern (Volgograd region), North Caucasus (Republic of North Ossetia - Alania), Volga (Perm Region), Ural (Chelyabinsk region), Siberian (Omsk region), Far Eastern (Republic of Sakha / Yakutia/): in these projects, the author acted as a leader, participant or expert. Based on the systematization of research, a classification of projects/campaigns for the formation of the reputation of regions within the framework of strategic development is proposed, recommendations for the creation of communication models for their promotion in the internal and external environment are developed.