Communicating water availability to improve awareness and implementation of water conservation: A study of the 2018 and 2020 drought events in the Republic of Ireland

Abstract

Public communication on water availability is pivotal in highlighting water conservation needs as droughts impact water resources for critical use, such as drinking water quality and accessibility. This paper presents the results of research into public communication on water availability and the implementation of water conservation measures in the Republic of Ireland. The paper analyses social media (Twitter and Facebook) communication and newspaper publications from 2018 to 2020 on water conservation and drought events, in addition, to undertaking six key stakeholder interviews made up of journalists (n = 4), political representatives (n = 1), and a water and communication expert (n = 1). Our analysis indicates that Irish newspapers' coverage of drought and water availability was greater in 2018 compared to 2020. Uncertainty and risk was also identified as the prevalent frame, used by newspapers to cover drought events. Although the sentiments in communications on drought by the national utility, Irish Water, were scored as positive (63%), its engagement with the public on social media was considerably limited. Accessible information platforms that provides data and information on water resources were also found; nevertheless, no comprehensive national drought information management system nor national drought plan have been developed. Based on our findings, we demonstrate the need for public engagement and collaborative efforts to communicate drought and water conservation measures led by An Fóram Uisce|The Water Forum. Recommendations made in this study also aim to influence decision-making and awareness among stakeholders regarding drought communication on water conservation and resources availability.