Communicating Social Perceptions of Art as a Profession in Pakistan

Abstract

In our socio-cultural setting art is an essential medium for expressing human emotions. Art plays a pivotal role in creating and fostering a healthy nation. This research studies the relationship between socio-cultural ethics and art as a profession in Pakistan.Despite Pakistan's rich cultural heritage, the role of an artist is relatively new and often misunderstood. According to our findings, art in Pakistan has a rich cultural and social background, and people are attached to it. Based on their mindsets, knowledge, and physical environment, different people favor different kinds of art in their surroundings. Art is regarded as an appreciation by most people but is not regarded as a serious choice of profession for men. In contrast, art is a highly regarded profession among women in Pakistan. This study expands the scope of evaluation and development of art as a profession in Pakistan based on gender and cultural norms.