Communicating Secure Based Feeling: Content Analysis on Indonesian Police Official Account

Abstract

The development of social media in Indonesia, especially instagram has changed the paradigm of public relations in Indonesia. In the past five years, data from several studies have shown a change in the use of conventional public relations media towards the use of information-based technology and big data. This article will describe descriptively how security is built by Indonesian police social media. This article uses Krippendorf content analysis in collecting data and analyzing data. The results of the study showed that the security was successfully built by the Indonesian police through engagement on Instagram.