Abstract
The tourism industry makes a significant contribution to the UK’s economy. Inbound tourism by visitors from overseas to Britain was badly disrupted in 2001 by the combined effects of the foot-and-mouth outbreak and the impact of 11th September on global travel trends. The British Tourist Authority (BTA), which promotes Britain as a destination in 27 markets overseas, developed a strategy to make use of additional government funding to boost visitor spending in Britain in 2002 and beyond. This paper explores the impact of the events of 2001 on Britain’s inbound tourism industry and provides an insight into the initiatives undertaken by the BTA on behalf of the industry.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
