Abstract
AbstractThis article presents a common typology of multi-sided platforms and virtual communities. The analysed entities comprise 69 of Poland’s most prominent websites, representing one of two business models. Based on three dimensions: collaboration among users, reputation-based user competition, and user multi-sidedness, we identified four business models. These are problem community, object community, object market, and reputation market. The differences in their logics of value creation go beyond the traditional division between multi-sided platforms and virtual communities. The identified business models were depicted in qualitative system dynamics diagrams. The typology was verified using the statistical clustering technique, which yielded corresponding results.
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