Abstract
Innovations play an important role in achieving competitiveness and long-term economic growth at all levels of the economic hierarchy. More recently, the role of sustainability-oriented innovation in achieving economic growth has become equally important. However, there is a scientific debate about the possibility of effective commercialization of sustainability-oriented innovations. The existence of such scientific debate, as well as the absence of citation-based systematic literature reviews, became a prerequisite for conducting a comparative literature review of research on the effective commercialization of conventional and sustainability-oriented innovations. The purpose of the study is to conduct a comparative review and analysis of research on the commercialization efficiency of conventional and sustainability-oriented innovations. The analysis was conducted on the basis of a citation-based systematic literature review method. The results show that sustainable innovation research is more focused on the relationship between commercialization and firm performance. In the field of conventional innovations, research trends have shifted from studying the impact of technology transfer office (TTO) size, staffing, compensation practices to how strategic factors affect the efficiency of commercialization. In the area of sustainability-oriented innovation, the issues of the strategic orientation impact cause the most sustained interest, while managerial concerns and the stringency of environmental regulations have been actively explored in the past few years. It was revealed that the commercialization efficiency of sustainability-oriented innovations is characterized by so called sustainability-oriented criteria. A distinctive output criterion for commercialization efficiency of sustainability-oriented innovation is the improvement of the firm’s image. In addition, content analysis identified possible research directions to be investigated.
Highlights
Nowadays, innovation plays an increasingly fundamental role in competitiveness at all levels of the economic hierarchy (Kaihua & Mingting, 2014; Secundo et al, 2016; Bayadilova et al, 2020; Kordonska, 2019; MarszałekKawa & Siemiątkowski, 2020; Popova et al, 2019)
Note: Remaining four papers on conventional innovations apply the following methods: Exploratory factor analysis, InputOutput model, Importance-Perfomance analysis + Confirmatory factor analysis, Approach based on the potential for technology transfer
This study contributes to a better understanding of the scientific groundwork of the effective commercialization of conventional and sustainability-oriented innovation
Summary
Innovation plays an increasingly fundamental role in competitiveness at all levels of the economic hierarchy (Kaihua & Mingting, 2014; Secundo et al, 2016; Bayadilova et al, 2020; Kordonska, 2019; MarszałekKawa & Siemiątkowski, 2020; Popova et al, 2019). As for sustainability-oriented innovations, there is a scientific debate about the possibility of effective commercialization of such kind of innovations. In a research review by Camilleri (2017), some authors failed to prove the existence of a positive relationship between the practice of sustainability-oriented innovation and the economic performance of a firm. Some studies prove the existence of a positive relationship between sustainability-oriented innovation and company’s efficiency (Bekmezci, 2015; Kneipp et al, 2019; Aguilera-Caracuel & Ortiz-de-Mandojana, 2013). The existing scientific debate about the possibility of effective commercialization of sustainability-oriented innovations, as well as the lack of a comparative analysis of research on the commercialization efficiency of conventional and sustainability-oriented innovations, caused the need for a comparative review and analysis of research on the commercialization efficiency of these two kinds of innovations
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