Abstract
Abstract The case is presented for using the free market approach for valuation of opportunities and for efficient allocation of resources for outdoor recreation, including fishing in the Great Lakes. Competitive markets provide public consensus on values of goods and services that are or can be exchanged between buyers and sellers. Analytic methods and consumer surplus measures for valuation have been misused, confusing marginal values-market value equivalents-with all-or-none values for outdoor recreation resources.
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