Colour Preference among Children in a Nigerian Montessori School

Abstract

Colour preference among children has been explored in a variety of populations and cultures. However, there is scanty research on the psychology of colour and, in particular, colour preference among children in Nigeria. Sixty (60) children (30 males and 30 females) randomly drawn from a population of students of a Montessori School in Ibadan, Nigeria participated in the study. A One-Way Analysis of Variance (ANOVA) for Repeated Measures Design was used to test five hypotheses stated in the study. Results identified the order of colour preference by the children as red, yellow, tint, white, green, blue, brown and black. Red and yellow were significantly preferred to black. There was significant difference in order of colour among female children, children of age group 9-12 years and children of age group 3-8 years. In conclusion, red and yellow prove to be more stimulating and attractive than any other colour. These findings will be helpful to teaching agencies, and advertising companies and entrepreneurs that major in the production of children materials to know the right colour to use on their products. DOI: 10.5901/mjss.2014.v5n1p325