Abstract
The study discusses some aspects of sports communication and linguistic worldview with due regard to national and cultural parameters. In particular, the authors of the article study sport phraseological units with coloronim-components in Russian and French. They describe various components of sports worldview in two linguistic cultures, whose key element is the linguistic personality of a common native speaker. Empirical data are analyzed and interpreted on the basis of the linguo-semiotic approach, i.e., within the framework of a discourse statement and at the level of the nominative fund of Russian and French. Sports terms are considered at the level of general linguistic and ethno-cultural dominants of national jargons. The hypothesis is that the structure of any discourse is based on the use of professional and jargon (in particular sports) terms. Their semantics correlates with the linguistic self-identification of each nation.
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