Abstract
Soft ergonomics comprises emotional needs and other qualitative features which affect the relationship of the user to the product. In Interior Design, subjective aspects such as color preference can influence user experiences. The objective of the present study was to assess the effect of color in the choice of the interior design on private and semi-private areas of hotel areas displayed by renders and to establish whether there is a relationship between color preference and gender. This study included 197 volunteers. The experimental stimuli (nine chromatic and three achromatic) were applied to three different hotel places; all of these stimuli were presented on a computer screen, one at a time in random order. A continuous scale ranging from 0 (null liking) to 100 (absolute liking) indicated to what degree the viewer liked the image. As a whole, for all the hotel spaces, a higher preference was found for achromatic colors, especially white (74.0); even gray (57.8) surpassed the most preferred chromatic color, which was royal blue, with a score of (56.5). Some significant sex differences were distinguished in the results. These findings emphasize the importance of gaining information about color preferences in the discipline of Interior Design with the aim to satisfy users' expectations and to improve their experience.
Highlights
Ergonomics has been given the task to investigate the nexus between different products and the emotive relationship that they generate in the user, to other subjective and less tangible aspects such as cultural perception and the social value of the product
Colors evoke various emotional feelings, such as excitement, energy, and calmness. These feelings, evoked by either colors or color combinations, are commonly known as the color emotions and color preference is within this category (Ou, Luo, Woodcock & Wright [3])
Manav [20] conducted a study with 50 participants in Turkey, with the aim of examining the associations and color preferences considering various spaces of residences: The results indicated that for the bedroom, the color pink was preferred; for the living room, light blue; for dining area, light yellow; for children rooms, pink; for kitchen and bathroom, white, green, blue, yellow and for stair halls, light yellow
Summary
Ergonomics has been given the task to investigate the nexus between different products and the emotive relationship that they generate in the user, to other subjective and less tangible aspects such as cultural perception and the social value of the product. This trend has helped to make available information and understanding of the user needs concerning a variety of products, in addition to the traditional, strictly physical and more quantifiable requirements (Mcdonagh, Bruseberg & Haslam [1]). These feelings, evoked by either colors or color combinations, are commonly known as the color emotions and color preference is within this category (Ou, Luo, Woodcock & Wright [3])
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