Abstract
There are numerous researches on color terms and names in many languages. In Mongolian language there are few doctoral theses on color naming. Cross cultural studies of color naming have demonstrated Semantic relevance in French and Mongolian color name Gerlee Sh. (2000); Comparisons of color naming across English and Mongolian Uranchimeg B. (2004); Semantic comparison between Russian and Mongolian idioms Enhdelger O. (1996); across symbolism Dulam S. (2007) and few others. Also a few articles on color naming by some Mongolian scholars are Tsevel, Ya. (1947), Baldan, L. (1979), Bazarragchaa, M. (1997) and others. Color naming studies are not sufficiently studied in Modern Mongolian. Our research is considered to be the first intended research on color naming in Modern Mongolian, because it is one part of Ph.D dissertation on color naming. There are two color naming categories in Mongolian, basic color terms and non- basic color terms. There are seven basic color terms in Mongolian. This paper aims to consider how Mongolian color names are derived from basic colors by using psycholinguistics associative experiment. It maintains the students and researchers to acquire the specific understanding of the differences and similarities of color naming in Mongolian and English languages from the psycho-linguistic aspect.
Highlights
According to Berlin and Kay’s (1969), color terms are divided into two sets;1The basic color terms are:(a) not subsumed under other terms---for instance, crimson and scarlet are not basic terms in English, since they are varieties of red
Through Berlin and Kay’s (1969) experiments, it was found that the same colors tended to be picked out by subjects when they are asked to find the best example of their basic color terms, despite the fact that different languages have different numbers of basic color terms and the boundaries of the basic color categories of different languages do not coincide2
Judging by the responses given significant percentage were the response words coincided with “other colors”, we focused on the response words for the 11 signal words
Summary
According to Berlin and Kay’s (1969), color terms are divided into two sets;1The basic color terms are:(a) not subsumed under other terms---for instance, crimson and scarlet are not basic terms in English, since they are varieties of red. According to Berlin and Kay’s (1969), color terms are divided into two sets;. Orange is a basic term, since it is not subordinate to any other color term;. (b) morphologically simple---terms such as bluish, bluish green and chocolate-colored, even golden, are excluded;. (c) not collocationally restricted---for example, blond, which describes only hair, is not a basic color term;. The non-basic color terms exhibit one or more of the following properties:. (c) they are specific varieties of some other color; or (d) they are collocationally restricted to a certain kind of substance. Through Berlin and Kay’s (1969) experiments, it was found that the same colors tended to be picked out by subjects when they are asked to find the best example of their basic color terms, despite the fact that different languages have different numbers of basic color terms and the boundaries of the basic color categories of different languages do not coincide
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