Abstract
Taking the Flemish Public Service Broadcasting institution VRT’s news department as a case in point, this article analyses the impact of newsroom convergence and integration on perceptions of newsroom workers of their professional identity, the quality and professionalism of their work, and on the relationship between management and news workers. This was studied through a combination of in-depth interviews with key management figures and an online survey conducted with all VRT news workers, complemented by an analysis of relevant internal documents. Results point to certain tensions or collisions of convergence, all closely related to a clash between organizational and professional (medium- or programme-specific) culture: a collision between working for and identifying with separate cultural in-groups versus VRT News as a whole, between the impact of technological versus human factors and other contextual issues on the integration process, and between news managers and news workers.
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