Abstract

The purpose of this study was to identify the motives college students report for listening to their instructors. One hundred and fifty (N = 150) undergraduate students enrolled at a large Mid-Atlantic university identified 707 reasons that motivated them to listen to their instructors. Using first (i.e. initial, In Vivo) and second (i.e. axial) cycle coding, ninemotives emerged from the data. These motives are learning, achievement, utility, insight, affiliation, self-interest, involvement, monetary, and self-promotion. Collectively, these ninemotives implicitly reinforce not only how listening—as a communication activity—is vital to college students and their classroom experience but also offer an explanation for why listening is the most frequently utilized communication activity in the classroom.

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