Abstract
In the era of we-media, due to the characteristics of the objects of guidance of online public opinion in colleges and universities, the diversity of guidance methods and the need of cultivating party members’ consciousness, it is decided that to do a good job in the guidance of online public opinion in colleges and universities, student party members must play an important role. Student party members are an important force to maintain the safety of ideology and an important example to guide students’ speech in the guidance of online public opinion. Therefore, to strengthen the guidance of online public opinion of student party members and build a team of online public opinion of all student party members, we must strengthen the training and improve the guidance ability of student party members to carry out various forms of educational activities, establish the guiding mechanism of joint management, give full play to the advanced exemplary role of student party members and strengthen the guidance effect of online public opinions.
Highlights
The Internet platform has become a new public opinion field, where everyone is a speaker and everyone can express his or her own opinion at any time
In the era of we-media, due to the characteristics of the objects of guidance of online public opinion in colleges and universities, the diversity of guidance methods and the need of cultivating party members’ consciousness, it is decided that to do a good job in the guidance of online public opinion in colleges and universities, student party members must play an important role
Student party members are an important force to maintain the safety of ideology and an important example to guide students’ speech in the guidance of online public opinion
Summary
The Internet platform has become a new public opinion field, where everyone is a speaker and everyone can express his or her own opinion at any time. Some scholars proposed to improve the ability of new media and social groups to guide public opinion through agenda setting. Foreign scholars do not limit their research on methods and approaches of public opinion guidance to the field of communication, but adopt different methods in combination with different fields and make them connect and cooperate with each other, so as to maximize the role and effect of public opinion guidance It is mainly reflected in the following aspects: First, to guide public opinion through various forms of public opinion survey; second, public relations personnel, opinion leaders, think tanks and so on to obtain public opinion and influence public opinion. The Necessity for Student Party Members to Participate in the Guidance of Online Public Opinion
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