Abstract
Our society is breaking certain dogmas and is fascinated by others, destroys the old idols and worship the new ones. Economic and political conflicts would not be perceived so painful, if we did not lose the eternal spiritual objectives. Former social ideal, collectivism, recede into the background, replaced by the new individualism, supposedly is bound up in the market economy. Meanwhile, even in the West, as a principle of social life and behavior have been strongly criticized for a long time.The categories of collectivism and individualism can be the methodological research tools and can provide the opportunity to separate the vital changes from nihilism. This article analyzes the collectivist and individualist principles in business activities in Russia, defining the modern of the Russian society. It gives a retrospective analysis of the issue, studies the causes of deviant worldview patterns of social organization in relation to the original Russian, including the Soviet mentality.
Highlights
Many researchers consider collectivist and individualist orientations as key oppositions mutually exclusive
The formation of a new theoretical approach to the consideration of such categories as collectivism and individualism required the use of the ontological approach to this phenomenon of objective reality, which was embodied in the subjective activity of economic entities, which have power
First the concept of collectivism was described by Aristotle, saying about equality between the citizens and the state, revealing the basic principle of a collectivist society, "Who believes the happy life of one man in wealth, he acknowledges happiness of the whole state, if it is rich." Aristotle says about the priority of the state, as an integrated collective reality, in relation to private, individual: "It is necessary that the whole takes priority ofthe part, the state exists by nature and by nature it is prior to each person
Summary
Many researchers consider collectivist and individualist orientations as key oppositions mutually exclusive. Over a long period of time, the history moves between the two poles, on the one hand it is a collectivist society, on the other –an individualistic one. Collectivist orientations are originated from the values of the peasant community and labor cooperatives, mutual aid, labor democracy, local self-government, as well as in the power of ideology of the collectivism of the socialist era. In modern Russian conditions we began talking about the individualistic orientations at work more often, which is expressed in the self-realization of the person ambition, freedom of choice. In recent studies researchers admit the fact that collectivism and individualism, being evalectic antinomies, are integral elements of the national mentality. The human person, unlike animals, cannot long exist without the society and without the threat of being degraded
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
