COLLECTIVE MEMORY IN THE CONTEXT OF CONTENT RECONFIGURATION: THE ANECDOTES OF THE SOVIET AND POST-SOVIET ERA

Abstract

The article considers the phenomenon of collective memory as a resource of social interaction, legitimization of social practices. In particular, attention is paid to aspects of reconfiguration of the content of the collective memory of the Soviet and post-Soviet periods. Societies remember differently. Ukrainian society has a traumatic social experience gained as a result of the transformational processes of the collapse of the Soviet Union, the formation of an independent state, a democratic political order. The phenomenon of memory is considered in more detail on the example of the results of the study of collective memory reflected in anecdotes. The authors noted that the anecdote is a mechanism for translating cultural meanings into the memory of societies. The anecdote represents the symbolic systems of objective manifestations of collective memory. Based on the analysis of the results of the research by the method of content analysis using the online program Voyant Tools, reconfigurations of the content of anecdotes were recorded: from political to private; from local toponymic discourse to global; from ridiculing the policy of the state to the experience of society through the humor of the historical events of the formation of independent Ukraine.