Abstract

PurposePeople from chronic flood-affected areas in the Sundarban islands understand that individual efforts are not sufficient to deal with the floods of increasing magnitude caused by tidal waves in coastal areas and take proactive measures to minimise the impact of floods before turning to the government for support. Their perception of disaster risk influences them to engage in collective activities and develop strategies to mitigate flood disasters. However, many villagers do not participate in collective disaster management activities. The purpose of this paper is to explore the factors of homogeneity that motivate people to work together to reduce the impact of natural hazards.Design/methodology/approachQualitative research has been conducted in Sibpur and Gobordhanpur villages of Indian Sundarban islands. Participant observation and in-depth interview have been applied to explore the collective activities of disaster reduction. Affected, non-affected villagers, representatives of the local government and government administrative officers have been interviewed to understand the disaster management efforts of the government and local people.FindingsThe research has found that drivers of homogeneity and leadership are important for collective activities in disaster management. Threat of disasters, potential loss of livelihood and damages of properties, emotional attachment with the village and ties with extended family members influence villagers to engage in collective activity. Collective activities of villagers help to address the local needs of disaster reduction to the government in a better way.Originality/valueThe study has revealed that strong leadership is required in effective collective activities to manage disaster in the Indian Sundarban islands.

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