Abstract
The article is dedicated to the use of digital methods in assessing the sensitivity of the consumer market and its scenario analysis based on the results of cognitive modeling. In particular, a cognitive map of the consumer market (on the example of gardening products) has been built using the Matlab function. The influence of twelve factors of internal and external environment on the consumer market has been revealed. The ranking of the factors was based on their acceleration and deceleration matrices. The scenarios of inserting the integer pulses into the active vertices of the cognitive map to determine changes in their values at the corresponding simulation cycles have been constructed. It is determined that the main factors of influence on changes in the system of the consumer market of horticultural products are X8 - quality of production and varietal composition of production (early, middle and late varieties of fruits and berries), X11 - scientific and technological progress.
Published Version
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