Abstract
Three studies investigated the role of cognitive balance in the formation of interpersonal attitudes. Experiment 1 found evidence for balanced triads when participants first formed an attitude about one person, and then learned about this person’s sentiments about another individual. Interestingly, balanced triads were obtained for both explicitly and implicitly assessed attitudes. Experiment 2 indicated that the pattern of interpersonal relations does not result in balanced triads, when participants first learn about the relationship between two neutral individuals, and then receive evaluative information about one of the two individuals. In this case, observed sentiments and evaluative information affected attitudes in an additive rather than interactive manner. Experiment 3 replicated these findings by manipulating valence, observed sentiments, and order of information acquisition in a single study. Taken together, these results suggest that cognitive balance influences the encoding of social information, rather than the retroactive construal of evaluative judgments.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.