Abstract
The social nature of the conflict-generating potential in aesthetic medicine is noted. For analysis of the problem of proneness to conflict in aesthetic medicine it is suggested to use methods and tools that are successfully used to study social problems in various applied areas. It is suggested to conduct a study of problems in the “Cosmetologist-Patient” system using the method of cognitive analysis which has the fundamental capacity to visually represent the structure and dynamics of functioning of the studied relations. We have developed cognitive models of the basic process of aesthetic medicine and the conflict potential in aesthetic medicine. It is shown that all factors in the cognitive model of conflict potential in aesthetic medicine are displayed as nodes of relations, i.e. they are problematic. The model is a multi-loop structure with two enclosing positive feedback loops and two internal loops with negative and positive feedback. The central role in the model is given to the Doctor’s qualification factor which participates in all conflict interactions and assumes responsibility for the conflict potential of the system as a whole. This structure allows for implementation of a strategy of reducing the risk of adverse events in aesthetic medicine. The results of the analysis based on the cognitive model confirm the need to revise the organizational and regulatory documents governing the interaction of patients and doctors in aesthetic medicine.
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