Abstract
Cognitive-affective predictors of green purchase intentions among health workers in Nigeria
Highlights
1.1 Background to the studyGlobally, consumers’ consumption culture of the twentieth century has culminated into environmental degradation and its adverse consequences on health and the ecosystem
Six items relating to green product knowledge loaded on the first factor labelled ‘green product knowledge’
This study examines consumers’ attitude towards green product form the theoretical lens of cognitive-affective-behaviour model
Summary
1.1 Background to the studyGlobally, consumers’ consumption culture of the twentieth century has culminated into environmental degradation and its adverse consequences on health and the ecosystem. Stakeholders especially consumers in Europe and America, are concerned about the protection of the environment (D’Souza et al, 2007) and have channelled their growing concern for the environment through the demand for environmentally friendly or ‘green products’ (Suki, 2016a). These development have made businesses move beyond mere compliance with environmental regulations to exploiting green issues as a marketing strategy (Chan & Choi, 2010) by introducing alternative products classified as ‘green products’ (D’Souza et al, 2007). These development have made businesses move beyond mere compliance with environmental regulations to exploiting green issues as a marketing strategy (Chan & Choi, 2010) by introducing alternative products classified as ‘green products’ (D’Souza et al, 2007). Bonini and Oppenheim (2008) argued that the consumption of green products could help in achieving environmental sustainability
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