Abstract
Most value cocreation measurement scales have focused on physical cocreation behavior rather than the cocreation experience. This study aims to conceptualize the construct of cocreation experience and develop a corresponding measurement scale in peer-to-peer accommodations using a sequential mixed-methods approach. The multistage scale development procedure generated a measurement containing six reflective dimensions: authenticity, autonomy, control, learning, personalization, and connection. This study contributes to the literature by conceptualizing and operationalizing the construct of the cocreation experience in peer-to-peer accommodations. Findings provide insight into customers’ shared experiences and enable tourism and hospitality practitioners to improve the customer experience.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
