Abstract
Development and enrichment are constant processes of language. Not an exception, and Ukrainian, whose vocabulary is constantly increasing. This happens both at the expense of neologisms, changes in the lexical meaning of the word, etc., and with the help of occasionalisms. Unfortunately, new words do not appear only in peacetime and are not always associated with positive concepts, word play, rich imagination of the author. Increasingly, we are witnessing the fact that occasionalisms form their own world, the Orwellian newspeak, that is, they have a propagandistic, manipulative connotation, especially if its creators are representatives of the moscow authorities. The events in Ukraine during 2014–2019 (the brazen annexation of Crimea by russia, the formation of the «dnr», the «lnr», attempts to join the federation all south and east of Ukraine, which caused resonance in the civilized world, albeit insufficient, including the energy dependence of the leading states from russian gas) have led to considerable social changes, including in the field of philology and journalism. One of the neologisms that became active in various texts related to the russo-Ukrainian war was the word Krymnash, whose appearance is related to the annexation of the Crimean peninsula by russia, which makes its meaning different in the texts depending on the parties to the conflict. If for russia it is a matter of pride, a desire to assert their dubious geopolitical successes, then Ukrainians use words with a similar component in an exposing, satirical context. Neologisms related to the debunking of moscow myths are especially powerful when representatives of the federation appropriate territories or persons that concern them only indirectly. The token Krуmnash has become a model for the construction of the turn out to be the case, considered at these statistics: name geographic regions, continents, islands, seas, rivers etc.; countries; surnames of famous people. It is important to find out about the productiveness of the word model, who will continue, the basis for the new name, approved in a lexical-syntactic way. Keywords: word formation, lexical-syntactic way, Krymnash (Crimea is our), language of mass-media, occasionalisms.
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