Abstract
Despite the growth of catalog shopping, there is little known about the identity of catalog shoppers. This study attempted to identify light and heavy catalog users according to clothing interest. The sample consisted of 93 female catalog shoppers for apparel from a southwestern state. A two‐way ANOVA was used to investigate differences with the individual clothing interest inventory scores and catalog use. Significant main effects were found for the individual clothing in terest inventory scores and catalog use (p < 0.01); however, the interaction be tween clothing interest and catalog use was not significant. Stepwise regression resulted in style and brand name as significant variables in predicting clothing interest. Results implied that research findings presently in the literature re garding clothing interest and the retail shopper were applicable to the catalog shopper.
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