Abstract
Oefafi is one of the driest places in Indonesia and community experiences water shortages. They need to walk up to 1-2 km to get a water source due to the unavailability of water. There are many aid programs in the Oefafi but it is unsuccessful. They were not used maximally by the community and the level of community involvement was low. Jaka Perkasa Citra Cemerlang Foundation (JPCC) is a non-profit organization. This foundation empowers the community through the clean water programs in Oefafi. The research objective is to find out how JPCC foundation’s communication strategy in empowering the local community through the clean water program. It also focuses on the supporting factors as well as the inhibiting factors in implementing community empowerment communication strategies. This research uses a qualitative approach with a case study method. The results of the study showed the success case of community empowerment in Oefafi. Empowerment by JPCC Foundation already showed an active participation. The communication strategy carried out successfully to trust in the community so that the community has the awareness and willingness to change. Although there are some communities who refuse to be empowered due to the character of people.
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