Classic television VS online television: conceptual approaches

Abstract

The online space is becoming the main arena of interaction between the consumer of information and the one who delivers content of any type and at any time. In this context, media institutions also adapt their products to virtual platforms to always be in the user’s view. In our scientific approach, we will refer to the concept of television, created in its classical form, but which over time projects its activity in the digital environment. We will also emphasize the role and importance of the emergence of WEB television, in the context in which the flow of information becomes continuous, and the classic viewer turns into a permanent user connected through various devices to the World Wide Web network. The work also reveals the aspects of interdependence between classic and online television. In this context, it is also essential to point out the need to develop traditional television through the Internet, in order to be able to continue to exist on the market and face the competition. Thus, we highlight the basic principles behind the emergence of web television and what its structure would be, emerging from the specifics of broadcasting and the broadcast grid.