City Brand Marketing and Sustainable Development

Abstract

This paper takes Zibo Barbecue as an example to discuss the city brand marketing and sustainable development. Through questionnaire survey, this paper investigates the interest and views of tourists on Zibo barbecue. It is concluded that Zibo barbecue can only attract about 43.59% of people to eat barbecue. So, it can be concluded that Zibo barbecue does not attract most people to taste. Therefore, the author predicts that if Zibo launches other attractive cultural or natural attractions on the basis of barbecue, it can attract more tourists' interest in traveling to Zibo. Zibo Municipal Government can transfer the original city brand Zibo Barbecue to Barbecue Based Characteristics of Cultural Tourism City. This can attract tourists interested in barbecue as well as those interested in scenery and culture. Zibo tourism development will be faster and stronger. For example, the government could promote the Zibo Ceramics Museum to attract tourists interested in the traditional craft of making ceramics. It can also strengthen the promotion of Boshan scenic spot. Let the lovers of natural geography, especially karst caves and wetlands understand Zibo and promote Zibo. Finally, the author hopes to help more cities without good city brand planning through this paper, and put forward suggestions on sustainable development of urban tourism and marketing.