Abstract

The objective of the article is to present the slow sport movement as a phenomenon developing in the postmodern era in opposition to the idea of citius, altius, fortius (Eng. faster, higher, stronger). The theoretical part of the article describes the health repercussions of slow movement and its implications for the sports industry and sports tourism. It also points to new challenges in sports management and sports tourism implemented in the slow style. The empirical part of the article aims at determining what influence the achievement of a self-set sports goal has on the degree of satisfaction with participation in a running event among runners. Could runners who did not set themselves any sports goal and ran for pleasure (according to the idea of slow sport) achieve the same degree of satisfaction as runners who set themselves an ambitious sports goal and achieved it (according to the idea of citius, altius, fortius)? The case study is the 6th Poznan Half Marathon, a cyclical, popular running event taking place in Poland. A total of 560 runners (n = 560) took part in the diagnostic survey conducted using the interview technique. The ANOVA Rang Kruskal-Wallis test and Dunn’s test were used in the study. The results show that athletes who did not set a sporting goal (ran for pleasure, company, atmosphere, participation, etc.) experienced the same level of satisfaction as athletes who achieved their intended sporting goal. It turns out, therefore, that sport and physical activity done for pleasure in accordance with the slow sport idea can provide the same level of satisfaction as sport practiced in the spirit of citius, altius, fortius.

Highlights

  • In recent decades, we have witnessed the emergence of “slow cultures” in the activities and publications of various “slow movements”—food, cities, design, and tourism may serve as examples.“Slow” represents an ethos that arose in opposition to hyperconsumption in search of alternative hedonism

  • That sport and physical activity done for pleasure in accordance with the slow sport idea can provide the same level of satisfaction as sport practiced in the spirit of citius, altius, fortius

  • We have witnessed the emergence of “slow cultures” in the activities and publications of various “slow movements”—food, cities, design, and tourism may serve as examples

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Summary

Introduction

We have witnessed the emergence of “slow cultures” in the activities and publications of various “slow movements”—food, cities, design, and tourism may serve as examples.“Slow” represents an ethos that arose in opposition to hyperconsumption in search of alternative hedonism. We have witnessed the emergence of “slow cultures” in the activities and publications of various “slow movements”—food, cities, design, and tourism may serve as examples. Slow travel is the ability to enjoy one chosen city, town, or even village. It is slow sightseeing in one country, the use of local means of transportation, and eating in local restaurants [1,2,3]. The development of the slow philosophy trend can be observed [4,5]. The development of the slow trend has emerged in the world of sport and is becoming an important element of slow life—the Italian lifestyle, which has spread rapidly (and paradoxically) to other countries. The Swedish philosophy of life—lagom—convinces us that extreme exercise and murderous effort is not what our body prefers or what gives us the most pleasure

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