Abstract
Employing the methodological arsenal of philosophy – questioning, wondering, refuting, doubting as well as discourse analysis methods, the aim of this article is to reflect on possibilities to redefine values in a new communication situation, which can be described as a situation with a large number of communi-cation channels and diverse communication opportunities, making the „consumer” to determine the agen-da of his/her media. In this new communication situation, the necessity for a more critical, independent, conscious and reflexive manner of thinking is growing, which requires the truth-seeker to transcend his/her limitations of everyday thinking and apply the ancient and modern scientific definitions about the essence of human nature and values. This particular study employs M. Buber’s concept of I – Thou rela-tionships. Thus, in the humanitarian sciences, to define values means redefining values or defining them independently, which means that one 1) must define a particular value as a concept, logically (naming it) (ex. „forgiveness”, „I forgive You”) and in the same time 2) must implement it with a real action (act of forgiveness).
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