Chinese perceptions of the EU: the impact of social media use

Abstract

With the rise of China and the deepening of China-EU interactions, it is crucial for both China and the EU to know the Chinese public perceptions of the EU and what factors influence the formation of perceptions, to enhance mutual understanding. Given the increasing role of social media in the political process, this study hypothesizes that social media use is a strong predictor for Chinese public perceptions of the EU and China-EU relations. We analyze the effects by utilizing original public opinion survey data collected in China in 2020. Our findings show that social media use as well as socioeconomic factors together predict Chinese public perceptions of the EU and China-EU relations. However, social media use effects vary across different social media platforms.