Abstract
This paper illustrates the change in China's TV program import over the past 30 years from 1958 to 1988 - before, during and after the Cultural Revolution. The emphasis is placed on the reform period in the 1980s. The study indicates that, along with the globaliza tion of television, many changes have occurred in China's TV program import channel, import purpose, import criterion, import format and import category. The paper provides descriptions, interpretations and analyses of what has happened in China's TV program importation, why these changes occurred and what these changes meant. The author concludes that the China's reform policies - open-door policy, decentralization policy and pluralism policy - were the fundamental factors for the changes.
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