Abstract
As a spiritual wealth of the Chinese nation, traditional culture is the spiritual power and support for the survival and development of the Chinese people. In the new era, China emphasizes cultural confidence. Its inheritance and promotion of traditional culture have made cultural programs flourish. More recently, specific to multi-dimensional text, learning Chinese culture and extracting spiritual nutrients from TV programs has become an advantageous choice for the broad masses of people to enrich their spiritual life. Through the reconstruction of the text of classics and the narrative construction of the integration of multiple texts, China in Classic Books gives voice to ancient books. By expressing people’s humanistic feelings towards classics, it attracts young people’s attention and realizes mainstream values with its unique charm. Based on the creation rules and communication effects of China in Classics, this paper analyzes the exploration of the contemporary communication of traditional culture of TV programs.
Highlights
Classical books are the mirror of traditional Chinese culture
China in Classics (CIC), a series of cultural classics broadcast by China Central Television (CCTV), focuses on well-known ancient Chinese stories and presents the history of Chinese civilization over thousands of years
When the new type of cultural variety shows represented by CIC appears and wins wide attention and love from the audience, it is bound to reflect the time value and world value of the narrative structure of the fusion of multiple texts, as well as its significance in international culture and art communication
Summary
Classical books are the mirror of traditional Chinese culture. They nourish the spirit of Chinese people. Considering CIC as the research object, this paper first discusses the construction of its multi-text narrative structure from three perspectives of drama text, film text, interview and reality show elements, and gives a simple evaluation of it. It explores the time value and world value highlighted by this program and its multiple texts, and reveals its ability to carry forward traditional culture, dissolve cultural estrangement and advocate “a community with a shared future for mankind”. Vol 9, No 6; 2021 discussing CIC and its "polyphonic" narrative structure, this paper attempts to highlight the unique charm of Chinese culture and express the great mind of Chinese culture to contribute Chinese wisdom to the world
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