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Abstract

The attention of Chinese cultural TV programs has increased significantly, making the excellent traditional culture of the Chinese nation into people's field of vision. Traditional culture is an important crystallization of the spirit of the Chinese nation and an inexhaustible driving force for the prosperity of the Chinese nation. Cultural TV programs can enhance the audience's cultural literacy and play a positive role in strengthening my country's cultural dissemination. The article mainly analysis the inheritance and innovation of traditional culture by cultural TV programs and the value of both. In the innovation method, it mainly discusses how to rationally utilize traditional cultural resources in TV programs and discusses the policy requirements from the perspective of the government. This paper analysis the innovation methods and innovation advantages of my country's cultural TV programs from four perspectives: audience, program subject, government and media. Through the research of this paper, we can strengthen the way of expression of Chinese cultural TV programs, which is more suitable for today's highly integrated development of media. And caters to the huge impact on TV programs in the era of intelligent media.