Abstract

Preface Introduction: Entertainment as Social Control DONALD LAZERE Further Readings Part I. MEDIA AND MANIPULATION Introduction Further Readings Reshaping the Truth: Pragmatists and Propagandists in America ALEX CAREY Selling to Ms. Consumer CAROL ASCHER The Blockbuster Decades: The Media as Big Business WALTER POWELL The Corporate Complaint Against the Media PETER DREIER Conservative Media Criticism: Heads I Win, Tails You Lose DONALD LAZERE Part II. CAPITALISM AND AMERICAN MYTHOLOGY Introduction Further Readings I Doublespeak and Ideology in Ads: A Kit for Teachers RICHARD OHMANN Stars, Status, Mobility JEREMY TUNSTALL I From Menace to Messiah: The History and Historicity of Superman THOMAS ANDRAE Domesticating Nature TODD GITLIN The lnfantilizing of Culture ARIEL DORFMAN Part III. MOMENTS OF HISTORICAL CONSCIOUSNESS Introduction Further Readings Shirley Temple and the House of Rockefeller CHARLES ECKERT Frank Capra and the Popular Front LEONARD QUART The Politics of Power in On the Waterfront PETER BISKIND Machismo and Hollywood's Working Class PETER BISKIND AND BARBARA EHRENREICH Gimme Shelter: Feminism, Fantasy, and Women's Popular Fiction KATE ELLIS Part IV. THE MASS-MEDIATION OF POPULAR AND OPPOSITIONAL CULTURE Introduction Further Readings Television's Screens: Hegemony in Transition TODD GITLIN The Search for Tomorrow in Today's Soap Operas TANIA MODLESKI The Blues Tradition: Poetic Revolt or Cultural Impasse? CARL BOGGS AND RAY PRATT Working People's Music GEORGE LIPSITZ Rock and Popular Culture SIMON FRITH Part V. IDEOLOGY IN PERCEPTION, STRUCTURE, AND GENRE Introduction Further Readings Representation and the News Narrative: The Web of Facticity GAYE TUCHMAN Daffy Duck and Bertolt Brecht: Toward a Politics of Self-Reflexive Cinema? DANA B. POLAN Women and Representation: Can We Enjoy Alternative Pleasure? JANE GAINES Masterpiece Theatre and the Uses of Tradition TIMOTHY BRENNAN The Liberating Potential of the Fantastic in Contemporary Fairy Tales for Children JACK ZIPES Part VI. MEDIA, LITERACY, AND POLITICAL SOCIALIZATION Introduction Further Readings The Teachings of the Media Curriculum NEIL POSTMAN Class as the Determinant of Political Communication CLAUS MUELLER Charting the Mainstream: Television's Contributions to Political Orientations GEORGE GERBNER, LARRY GROSS, MICHAEL MORGAN, AND NANCY SIGNORJELLI Mass Culture and the Eclipse of Reason: The Implications for Pedagogy STANLEY ARONOWITZ Part VII. FROM THE HALLS OF MONTEZUMA TO THE SHORES OF TRIPOLI: CULTURAL IMPERIALISM Introduction Further Readings Ambush at Kamikaze Pass TOM ENGELHARDT Sports and the American Empire MARK NAISON Introduction to How to Read Donald Duck DAVID KUNZLE The Great Parachutist ARIEL DORFMAN AND ARMAND MATTELART Media Imperialism? JEREMY TUNSTALL Part VIII. ALTERNATIVES AND CULTURAL ACTIVISM Introduction Further Readings Should News Be Sold for Profit? CHRISTOPHER JENCKS An Alternative American Communications System ROBERT CIRINO Pacifica Radio and the Politics of Culture CLARE SPARK A Course on Spectator Sports LOUIS KAMPF Rethinking Guerrilla Theater, 1971, 1985 R. G. DAVIS Public Access Television: Alternative Views DOUGLAS KELLNER

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