Abstract
ABSTRACT An integration of the social power theory, which simultaneously incorporates parental power and children's power into the framework, was used in this research to investigate the causal relationships among perceived parental power, adolescent Internet mavens, and children's influence on purchasing tourism products via the Internet. The cluster sampling approach was used to collect samples from three tutoring schools in Taiwan. A total of 266 student-parent questionnaires was analyzed. The results show that both perceived parental power and adolescent Internet mavens are critical antecedents of children's influence on purchasing tourism products via the Internet. The results also indicate that adolescent Internet mavens exert moderating effects between perceived parental power and children's influence. These findings have managerial implications and provide useful reference data for future research.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
