Abstract
This article investigates electoral feedback mechanisms in the 1980 presidential race. Unlike many election studies, that emphasize voters, I concentrate on candidates and their personal advisors. How do presidential contenders get feedback about their performances on the campaign trail? What lessons do they learn from campaign audiences? Using interviews, field observation, and a study of audience reactions to campaign speeches, I argue that campaigning is crucial to the link between leaders and the public. Candidates use campaigns to learn what is on the mind of voters (as do the media). These lessons influence candidate rhetoric and illustrate the importance of communications in presidential campaigns.
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